Click Here to Subscribe blog.carvertc.com

Aug 3, 2016

Google vs. Facebook: Facts and Stats Every Marketer Should Know [Infographic]

By Bob Carver


Almost two years ago now, we published an infographic populated with data from a Lunametrics article. The infographic had stats and facts about Google of interest to marketers, from users, to advertising spend, to mobile use. We decided that it was time to update those stats, and, for extra fun, thought we would add similar stats from Facebook for a comparison. So here it, Google vs. Facebook: facts and stats that every marketer should know:

Jul 6, 2016

Should You Insource or Outsource Content? A Blended Approach May be Best

By Bob Carver

We spend most of our time helping organizations formulate and execute content strategies, and creating great content. It’s our bread and butter. I’ve read a lot recently, from a number sources, about how organizations should bring content production in-house. The reasons for these opinions fall into one of several common content creation issues, from external authors lacking industry expertise, to agencies ripping off their customers by doing ad buys and not passing along rebates. And, no surprise, there are a lot of issues that can come from hiring external resources to create your content. But making the blanket statement that any organization should bring content production in-house ignores a number of problems can come with that approach as well. Problems that can harm marketing efforts for products and services, or make content marketing completely ineffective. In this article I’m going break down both sides of the issue, then I’ll tell you strategies that can overcome the hurdles on both sides. Let’s get started.

May 24, 2016

Why Recruiters Need Social Media Training [Infographic]

By Bob Carver



Brands use social media in a number of different ways. Most people think of social primarily as a marketing tool, but many brands use social is primarily for recruiting. This is for good reason, social media provides lots of ways to help brands find and connect with great talent. Job seekers can also use social media to set themselves apart and attract better organizations, and better offers (see our article on How Social Media can help Anyone Get a Job). We've rolled up a few statistics about how social media is used, and some compelling disconnects in how it's used by recruiters, brands, and job seekers in an infographic. Their are opportunities out there for job seekers, brands, and recruiters. But recruiters, whether working for brands, or recruiting agencies, need to be trained in order to know where to look for the right talent, and how to use social networks and tools to the best effect.  

Apr 27, 2016

The Yin and Yang of Social Media Training [Infographic]

By Bob Carver

Lots of brands are seeing the benefits of employees being social media brand advocates, but there are still concerns over turning employees loose on behalf of the brand. And there should be. Companies can loose a lot of money, in the millions, if there is a major public relations issue stemming from a social media related incident. On the flip side, some executives and managers are still hesitant to train their employees how to interact on social media on behalf of the brand. I'm talking about real training here, with experienced community managers or social media experts. Let me be clear, writing up what you'd like your employees to do, then having them read the policy, isn't training. It's easy for the most well intentioned people to make a mistake that can cause trouble. And, if it does cause trouble, it will cost your brand money. At that point, it's only a question of how much. The issue is the yin and yang of social media training. In the following infographic we break down the stats to show you how big the issues, and costs, are, and give you tips to help you build a better employee brand advocacy program.