With HubSpot sun-setting it's keyword tool we've been helping clients that use HubSpot, and those that don't, move to pillar pages to boost SEO rank for the core services they offer and problems they solve.
SEO is certainly the biggest reason people are interested in pillar pages, and it's the main reason brands seek to implement pillar pages. It's such a big shift, we've created a pillar page on how to do it. But as we've helped more clients do this, we've seen many other benefits of planning and executing this strategy.
In this article, I'll explain the benefits of implementing a pillar page content strategy regarding SEO and other benefits to your content marketing efforts.