CarverTC Inbound Marketing Blog

Marketers: Get to Know DMI Experience Based Digital Marketing Training

Posted by Bob Carver on Feb 24, 2017 8:48:08 AM

CarverTC does inbound marketing and content for technology companies. We're also a Hubspot partner agency. Last year we decided to formalize the ad hoc and by request training that our customers asked for and publish a schedule of public classes. We've just updated the schedule with the classes we're running through the end of June. I'm happy to say that we've now added three digital marketing and social selling classes created by the Digital Marketing Institute (DMI). We feel DMI classes are exceptional, and they are backed up with certifications. I know our clients will ask why we chose DMI curriculum, so we thought we'd answer that question on our blog. In this article, we'll tell you why DMI classes are great, how their certifications work, and a little about the classes on our schedule. 

Why We Chose DMI Curriculum 

Simply put the strength of their courses, their process, their partners, and their certifications. The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe. DMI provides world-class digital marketing lectures and study up-to-date course content created by working industry experts. They know the digital marketing space, that's all they do.

Our inbound marketing experts here at CarverTC have personally vetted each course, and the curriculum is excellent. Furthermore, each course syllabus is validated by the Digital Marketing Institute’s Syllabus Advisory Council made up of representatives from leading digital giants, including Google, Twitter, Facebook, Microsoft and Ebay. Digital Marketing Institute courses are designed and refreshed to equip you with the latest, most in-demand digital marketing skills needed to land your next role in the digital driven economy. 

Certification: DMI Diplomas

DMI has over 18,000 graduates worldwide, and has been a leader in training professionals to a single digital education standard. Each class includes an exam voucher. Upon completion of the class, and passing of the Pearson VUE exam, students gain an internationally and industry-recognized digital marketing qualification, perfect for displaying on your CV or LinkedIn profile. 

Why You Should Choose CarverTC as Your Training Partner

Why choose us for your digital marketing training? Because we're an inbound marketing company. Digital marketing is what we do. We're also a HubSpot partner agency. Inbound marketing is what we do. Are you sensing a theme here? We offer experience based digital marketing training. CarverTC principals Bob Carver and Peter Lammers have been doing inbound and content marketing for over 16 years. Bob Carver is also Social Media Today Influencer. Why choose CarverTC? Because this is what we do every day. We'll take those abstract concepts and make them real with concrete examples. We'll talk through the real-world scenarios we've seen with our clients to take your digital marketing education to the next level. But our expertise isn't the only reason to choose us, learn why CarverTC is the best choice to deliver DMI digital marketing training.

The DMI Digital Marketing Classes we Offer 

Digital Marketing: Whether you're a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you. This 5-day class is an introduction that helps you get to grips with the fundamentals of digital marketing. You’ll explore the digital marketing principles that can help you drive a powerful digital marketing strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing. This class prepares you for the Professional Diploma exam in Digital Marketing, the cornerstone DMI certification.  See the full syllabus for the Digital Marketing class.

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Digital and Social Selling: Social media can be a powerful tool that enables your sales staff to use social networks to find more prospects, turn those prospects into leads, and eventually into customers. This process is called social selling, and when the techniques are done right, can help make sales faster and easier. This 5-day class is ideal for inside or outside sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities. This class prepares you for the Professional Diploma exam in Digital Selling. See the full syllabus for the Digital and Social Selling class. 

Social Media Marketing: Marketing effectively on social media requires specialized skills. From the principals of inbound marketing, to content creation, to platform specific features and tools, to social advertising, the DMI social media marketing class can impart the knowledge required to make your campaigns stand apart. This 5-day class consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+, and other channels. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy. You’ll develop a detailed understanding of key social media specialist skills including content marketing, and platforms on which you can promote your content. This course is for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. This class prepares you for the Specialist Diploma exam in Social Media Marketing.  See the full syllabus for the Social Media Marketing class.

Download our free ebook: The Essential Guide to Creating Buyer Personas and use our templates, resources, tips, and process to make your inbound awesome! 


We're excited to offer DMI classes, and know any students who take those classes from CarverTC will leave having leveled up their digital marketing and social selling skills. More than that, since marketing is what we do, students will benefit from our experience based approach to digital marketing training. We'll give you the concepts and the theory, and then we'll tell you how things really happened with real clients. It's the type of value add you can only get from being trained by experts. 


5% Discount on Your First Training


CarverTC is a Hubspot partner agency in Portland Oregon.

Topics: DMI Digital Marketing Training

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