Your website is a critical component in your inbound marketing strategy. It's where visitors come to consumer blog and web content, and where they will find your landing pages, calls-to-action, and content offers. You want them to click on those calls to action and download those content offers so that you can capture their email, and build a relationship that turns prospects into leads, and leads into customers. When you create or update your website, there are lots of decisions to be made. Should the site have more pages or fewer? Should it be an interactive experience for anyone who visits? How much menu navigation should there be versus on page navigation? Beyond the look and feel, there are four key design choices you can make to aid your inbound marketing - by helping people find you, explaining how you can help them, and helping turn those visitors into leads and customers. We've made a video to show how website design can assist content marketing. For more information, read our article where we lay out the design steps in detail.
CarverTC is a Hubspot partner agency in Portland Oregon that does inbound marketing and content for technology companies and anyone with complex products and services.