“For the first time in 3 years, search is responsible for more website traffic than social.”
The benefits of this strategy aren’t limited to HubSpot users. All brands should be using pillar pages to boost SEO. We believe it's so critical SEO success that we built a pillar page on how to create pillar pages!
HubSpot summarized the change in approach:
“Nowadays, most [people] are comfortable posing complex questions to search engines, and they expect an accurate and timely result. Searchers who want a specific answer also use many different phrases in their queries. And now search engines are smart enough to recognize the connections across queries. Algorithms have evolved to the point where they can understand the topical context behind the search -- [the searchers intent]. [Search engines] tie [those searches] back to similar searches they have encountered in the past, and deliver web pages that best answer the query.”
Search Intent is Key
Simply put, search engines are becoming better at interpreting what people are looking for, their intent. Pillar pages and topic clusters address this shift and can help your organization rank for the core services you provide, and core problems that you solve.
You Should Plan Your Pillar Content Now
HubSpot is so committed to this approach that they are sun-setting their built in keyword tool and moving their clients to pillar pages.
But this shift is not limited to HubSpot clients. This impacts everyone hoping to be found through organic search. So, everyone. We're moving our clients to this approach. You should be moving to pillar pages as well.
We're so passionate about this that we've built a pillar page on how to create pillar pages. Click the image blow to check it out.
CarverTC is a HubSpot partner agency in Portland Oregon. We specialize in lead generation, customer acquisition, client engagement, and competitive advantage for technology companies.