Our article on 7 Ways Brand Monitoring Software can Help and Organization, has been one of our most popular. So much that we've been asked to put that into an infographic, so we did! This infographic shows you how brand monitoring can help alert when your brand is mentioned online, measure sentiment of online comments, perform social audits, respond to mentions, find influencers, formulate product and service positioning statements, and research products, services, industries, verticals, keywords and hashtags.
Hootsuite recently rolled out a beta version of new analytics. The new analytics are integrated inside your Hootsuite interface, and you can view them or go back to the old Hootsuite reports. We’re big believers that analytics backed decision making is essential for successful marketing. I’m always researching analytics tools, and analytics capabilities built into social media management tools, and we use Hootsuite for community management. I was really excited to see this, so in this article I’m going to show you Hootsuite’s new analytics. I’ll tell you about the good things, the things I’d like to see added, the costs, and the unknowns.
As an agency we work with a number of analytics tools, both web analytics, and social media analytics. We use Fan Page Karma for social media analytics, and Mention for tracking brand mentions. But we also need to keep tabs on competing solutions. We do this for ourselves in case something better comes along. We also do it for our clients who may need tools in different price points, or may need slightly different features. One tool we took a look at recently was Quintly. In this post we’re going to take a quick look at Quintly, tell you what it has to offer, and how it might help you improve your social media marketing.
If you read my articles, you know that I’m a big proponent of measurement and analytics. You simply cannot do social media, content, email, or any type of online marketing right without setting clear business goals, and measuring your activities to see how well you’re achieving those goals. When talking to students, and clients, I seem to get asked six questions frequently. In this article, I'm going to answer those questions.
Sprout Social is one of the premiere social media management tools on the market today. They offer a standard and a premium version. In this article I’ll look briefly at Sprout’s fundamentals, and some more recent features like viewing and filtering of scheduled messages. I’ll spend most of the article reviewing the features of Sprout’s Premium edition including, keyword trend and engagement reporting, Viralpost optimization, helpdesk integration, and Google Analytics integration. During this trial I used sprout as my primary publishing tool, and for an unexpected amount of research, analysis and discovery.