Carla Johnson published an excellent article on Building a Strong Brand form the Inside Out. The article was about how companies and organizations should use their employees to help tell their story. After all, your employees know a lot about your products and services, and, hopefully, are enthusiastic about them. Turning your employees into brand advocates can pay off big. They can help you build a larger, and more engaged social media community. Community interaction goes up, and stronger bonds are formed between the brand and the customers. Successfully creating brand advocates, however, can be challenging and time consuming. In this article, I want to take this discussion a step further. I’ll share 5 secrets we’ve found that help turn employees into brand advocates.