Our article on 7 Ways Brand Monitoring Software can Help and Organization, has been one of our most popular. So much that we've been asked to put that into an infographic, so we did! This infographic shows you how brand monitoring can help alert when your brand is mentioned online, measure sentiment of online comments, perform social audits, respond to mentions, find influencers, formulate product and service positioning statements, and research products, services, industries, verticals, keywords and hashtags.
If you read my articles, you know that I’m a big proponent of measurement and analytics. You simply cannot do social media, content, email, or any type of online marketing right without setting clear business goals, and measuring your activities to see how well you’re achieving those goals. When talking to students, and clients, I seem to get asked six questions frequently. In this article, I'm going to answer those questions.