Lots of brands are seeing the benefits of employees being social media brand advocates, but there are still concerns over turning employees loose on behalf of the brand. And there should be. Companies can loose a lot of money, in the millions, if there is a major public relations issue stemming from a social media related incident. On the flip side, some executives and managers are still hesitant to train their employees how to interact on social media on behalf of the brand. I'm talking about real training here, with experienced community managers or social media experts. Let me be clear, writing up what you'd like your employees to do, then having them read the policy, isn't training. It's easy for the most well intentioned people to make a mistake that can cause trouble. And, if it does cause trouble, it will cost your brand money. At that point, it's only a question of how much. The issue is the yin and yang of social media training. In the following infographic we break down the stats to show you how big the issues, and costs, are, and give you tips to help you build a better employee brand advocacy program.
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