CarverTC Inbound Marketing Blog

4 Tools for Creating Buyer Personas and How To Use Them [Infographic]

Posted by Bob Carver on Jan 10, 2018 9:29:55 AM

Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling. You have to know who you're talking to, and what they're looking for in order to create content that appeals to them, and to best communicate with them online, and during the sales process. 

I've written ebooks on buyer personas and even shared our process for building what we call funnel stage personas that provide engagement guidance at each stage of the buyer's journey. One thing we've been asked is what tools we use when we're creating and refining buyer personas for our clients. 

To answer that question, we've created the following infographic. In it, we show 4 tools for creating buyer personas, and we tell you how we use each tool to build better personals that make digital outreach more successful.

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Topics: Inbound Marketing, Buyer Personas

The Essential Guide to Creating Buyer Personas

Posted by Bob Carver on May 4, 2017 3:14:38 PM

We spend a lot of time with our clients helping them define their target audience, and building detailed buyer personas so that their marketing content and messaging will resonate. Because, when content and messages resonate, they fill the inbound sales funnel with more high-quality leads, that turn into more customers. On our blog we've written extensively about the tools and processes required to implement inbound marketing campaigns. We've also written about the need to create more detailed personas, which we call funnel stage personas. Now we've taken our knowledge and experience and put them into a comprehensive ebook that contains resources, templates, and our process -- everything you need to easily organize your research to create your detailed buyer personas that enable your inbound marketing campaigns to achieve real results

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Topics: Inbound Marketing, Buyer Personas

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