Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling. You have to know who you're talking to, and what they're looking for in order to create content that appeals to them, and to best communicate with them online, and during the sales process.
I've written ebooks on buyer personas and even shared our process for building what we call funnel stage personas that provide engagement guidance at each stage of the buyer's journey. One thing we've been asked is what tools we use when we're creating and refining buyer personas for our clients.
To answer that question, we've created the following infographic. In it, we show 4 tools for creating buyer personas, and we tell you how we use each tool to build better personals that make digital outreach more successful.