A good deal of our content is inspired by consulting experience with our clients, and the challenges they face growing their brands and getting their message out. I’m sorry to say that, while many of our clients have experienced the issues I’m listing in this article, these examples come from our own experience. We’re a social media consultancy, and we’ve made all of these mistakes. The good outcome from that is that, having made the mistakes, we’ve learned how to address them so we (usually) don’t make them again. In this article I’m going to share three common mistakes social media managers and teams make, and small changes you can make to your process that will help fix them.
One of the core services we do for our clients is create graphical and image content. This content ranges from infographics, to presentations, to images that help tell the client’s story in all types of social, marketing, and training content. Since we have a lot of great content samples, and marketing strategies we’ve turned up our presence on Instagram and Pinterest to showcase them. One of the things we realized we needed was a tool to help us manage our Instagram presence the way we wanted. We’ve selected OnlyPult (formerly InstaPult) because it’s a simple and effective Instagram scheduling tool. In this article I’ll explain what we were looking for, and then I’ll review Onlypult, describe its features, and how we use OnlyPult to manage our Instagram account. Along the way, I’ll share OnlyPult’s strengths, and where it can use improvement.