CarverTC Inbound Marketing Blog

4 Ways Content Reviewers Can Improve Content Quality [Infographic]

Posted by Bob Carver on Feb 27, 2018 3:51:34 PM

I've been thinking about an article that Pam Moore recently published where she talked about how the amount of content being published is creating a sort of content white noise. To cut through it, content marketers need create high-quality, and extremely relevant content. I agree. In fact, I agree so much that I wrote an article  where I showed how we use a simple checklist to ensure that content quality is high, focused on the right audience, and the right stage of the buyer's journey.

Both the article on the checklist have been well received, but as I've discussed it with my team, I feel it's important to emphasize one area of our content process that some brands either don't do or don't do well; the content review process.

For many, content review just a spelling and grammar check, along with some rewording for clarity. To be clear, that's copy editing, and it comes after content reviews. Content review is where experts who know the subject matter, potentially peers of the content author, review the content to ensure it's high quality and to add value to it.

What do content reviewers do and how do they add value? In this article I'll explain 4 ways content reviewers can help your content stand out and rise above the white noise.

Read More

Topics: content marketing process, content marketing, Inbound Marketing

5 Tips to Balance Your Social Media Addiction Over the Holidays

Posted by Bob Carver on Dec 20, 2017 3:52:53 PM

With the holiday season upon us, it's a time for family, friends, vacations, and unplugging from work. For many of us, unplugging for a vacation is difficult. These problems aren't just for work-a-holics, they’re for everyone. Email used to be the culprit, but now it’s social media.

People use social media for work and play.  So it’s double-tough to put social media down when on vacation. When you’re posting that great Christmas party picture, it’s tempting to browse through your feed...until your significant other yells at you.

This article by Amy Iverson proposes using winter vacation as a way to detox from social media and technology. Amy gives some great stats, and compelling reasons why you might want to try this approach. However, if you don’t want to unplug, or can't because of work obligations, there are some ways to contain your online interaction. In this article I’ll give you 5 tips to help you unplug just a little. Tips to help you balance your social media addiction, and enjoy your time with family and friends while remaining plugged in so that you don’t go into full withdrawal. 

Read More

Topics: holiday season, online engagement, social media, content marketing

9 Steps to Jumpstart Your Lead Generation in 2018

Posted by Bob Carver on Dec 1, 2017 7:53:58 AM

I'm a believer in inbound marketing because when executed properly it will generate leads, acquire customers, and turn up customer engagement. Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.

But, it's that whole getting started part that so many companies have a problem with. They don't know where to start, how to start, and get stuck in any number of spots. They worry if they're targeting the right audience, promoting on the right social networks, or doing SEO correctly. All valid concerns that can lead to inaction.

If you're looking to start doing inbound marketing or to jumpstart your lead generation, there are nine key steps you should follow. It's the same process we following when we start working with new clients, or when we launch a new campaign. We call it an Inbound Growth Plan. In this article I'll lay out all of the steps, tell you what you can learn, and how to use those insights to jumpstart your lead generation.

Read More

Topics: keyword audit, content marketing, seo, Inbound Marketing, lead generation

How Website Design can Assist Content Marketing [Video]

Posted by Bob Carver on Aug 2, 2017 7:14:20 PM

Your website is a critical component in your inbound marketing strategy. It's where visitors come to consumer blog and web content, and where they will find your landing pages, calls-to-action, and content offers. You want them to click on those calls to action and download those content offers so that you can capture their email, and build a relationship that turns prospects into leads, and leads into customers. When you create or update your website, there are lots of decisions to be made. Should the site have more pages or fewer? Should it be an interactive experience for anyone who visits? How much menu navigation should there be versus on page navigation? Beyond the look and feel, there are four key design choices you can make to aid your inbound marketing - by helping people find you, explaining how you can help them, and helping turn those visitors into leads and customers. We've made a video to show how website design can assist content marketing. For more information, read our article where we lay out the design steps in detail. 

Read More

Topics: content marketing, website design

7 Tips that Make Maintaining Evergreen Content Easier

Posted by Bob Carver on Jun 13, 2017 3:00:00 PM

Evergreen content is defined differently by many different content experts. Wordstream even wrote a blog post about what evergreen content is where they covered many different definitions. The one we like the best is this one, "continues to be relevant long past its publication."

Read More

Topics: content marketing, Inbound Marketing

7 Secrets to Creating Great LinkedIn Showcase Pages

Posted by Bob Carver on Jun 7, 2017 7:45:30 AM

This article was updated June 2nd, 2017 to reflect changes in features and LinkedIn's User Interface. 

LinkedIn designed showcase pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. Showcase pages are much more functional than that. They can be used to target any customer or client segment. But there are some rules and some limitations. For example, you can only create showcase page names that aren’t taken. Many people have written about showcase pages. In this article, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. 

Read More

Topics: LinkedIn, showcase pages, content marketing

4 Keyword Selection Tips to Improve SEO [SlideShare]

Posted by Bob Carver on Jan 24, 2017 6:52:54 AM

We recently published an article where we explained why we devote so much time in our campaigns to finding the right keywords. The article lays out the importance of selecting the right keywords, how keywords are used by search engines, and how selecting the right keywords can help drive search traffic to your site. Simply put, the difficulty, and opportunity, with keywords is to find some that are relevant in your industry and describe the products and services you offer, while differentiating your content to search engines. If you do this right, you improve SEO for your content, and your website, and get much more traffic. That article has been so well received we decided to make a companion SlideShare to explain the key points. Enjoy.

Read More

Topics: content marketing, keywords and seo

4 Keyword Selection Tips to Improve SEO

Posted by Bob Carver on Nov 21, 2016 1:28:38 PM

One of the first things we do when we’re launching a campaign is to search for keywords. Many content and digital marketers don’t give this activity the time and energy it truly deserves. How hard can it be? You pick keywords that are popular in your industry, and that describe the products and services you offer. But that’s only half of the equation. The easy half. The problem is, all your competitors are doing the same thing. Which means the keywords you select may be the same ones your competitors are using. The result? Your content gets thrown into SEO indexing algorithms with nothing to make it stand out.  When competing against larger, more established brands with a larger online presence, your ranking for those keywords might put you several pages deep in search results. The difficulty, and opportunity, with keywords is to find some that are relevant in your industry and describe the products and services you offer, while differentiating your content to search engines. With some effort, your brand can rank for those keywords and get found at the top of search engine results pages. In this article, I’ll lay out four keyword selection tips to improve SEO in your digital marketing. By doing so you’ll improve your overall SEO, help your content and brand be found online more easily, and drive more traffic to your pages.   

Read More

Topics: content marketing, keywords and seo

Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

Posted by Bob Carver on Nov 1, 2016 4:42:25 PM

Most online marketers agree that an editorial calendar is a must for any organization that's serious about content marketing. I'm going to take that a step further and say just having a spreadsheet, or using Google Calendar, or some other tool that isn't designed specifically to be an editorial calendar puts your brand, and your marketing at a disadvantage.  My editorial calendar is the only tool that stresses me out when I don't look at it for more than a day, and the only tool that gives me that zen feeling about the content marketing pipeline for my company and our clients. When we were was using static tools a few years ago I had all of the stress and none of the zen. There are lots of options out there from CoSchedule to ContentDJ and others. We use, recommend, and love DivvyHQ. We put together this infographic to show why you need a true editorial calendar to execute great content strategy. Along the way we'll show you the insights and capabilities that make it an indispensable tool for serious content marketers.

Read More

Topics: content process, content marketing, digital marketing tools

12 Lessons Learned from a Digital Marketing Disaster Recovery

Posted by Bob Carver on Oct 20, 2016 6:53:28 AM

This article was supposed to be about the challenges of community management. I opened my laptop to work on that article, and found that the hard drive it was on had disappeared.  From that moment, and for three weeks in one form or another, I was in recovery mode. This article is not disaster recovery 101. I’m not going to talk about backup solutions, recovery strategies or any of that. Suffice it to say, you should have a good, cloud based backup in place. It should be tested periodically, and you should have plans in place to facilitate recovery if data is lost. We had all of those things. What we discovered, however, were gaps in our understanding, and problems with our processes. These issues caused a simple hard drive failure to be costlier and more time consuming than we ever imagined. It forced us to move project deadlines and put some project components at risk. In this article I’m going to walk you through the unexpected problems, the challenges of recovery, and the impact. Finally, I’ll let you know what we’ve done to change our processes, and better prepare for the next recovery.

Read More

Topics: disaster recovery, marketing, content marketing

Subscribe to Email Updates

Get the Ultimate Reach Checklist

Recent Posts

Download our ebook - The Essential Guide to Creating Buyer Personas

Popular Posts

40 Lead Generation Tips for Inbound Marketing

Posts by Topic

see all
Get an Inbound Growth Plan
New Call-to-action