CarverTC Inbound Marketing Blog

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't)

Posted by Bob Carver on Sep 13, 2017 6:52:43 AM

We all want our content to reach more people. We all want our content to live on, and keep bringing visitors to our site long after we've published it. Most brands do the basics, they publish a blog, and cross-promote articles on social media. Some brands take it further, by publishing on social platforms like LinkedIn Pulse or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.

We've found, however, that most companies aren't using some of the best content promotion techniques available to them, even though they're free! We think they're so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients. In this article, we'll share these seven easy and free ways to get more traffic.

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Topics: lead magnets, conversion tips

Inside Look: Conversion Optimization Tips for Inbound Marketing [SlideShare]

Posted by Bob Carver on Aug 24, 2017 5:54:26 PM

We recently published a new strategy guide:  50 Conversion Tips to Ignite Lead Generation. In it, we provide insights that will help your content, website, and other online channels start generating high-quality leads right away. We published it because most of the time we're hired to help our clients get more traffic and more leads, and there are lots of little tweaks and tips that can be used to optimize content, calls-to-action, landing pages, opt-in forms, and thank you pages. To give you a deeper look into what we cover in this strategy guide, and provide you an inside look into conversion optimization tips for inbound marketing.

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Topics: conversion tips

4 Strategies to Improve Lead Quality at the Time of Conversion

Posted by Bob Carver on Aug 22, 2017 11:53:44 AM

I've been writing a lot lately about conversion optimization tips, and how to improve the experience that compels prospects to share their contact information. But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up. 

You have to be careful, however, as you don't want your desire for more information to get in the way of conversions. So how do you get better information about your leads? There's both art and science to it. In this article. I'll share 4 strategies to improve lead quality at the time of conversion.

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Topics: lead generation, conversion tips

11 Thank You Page Tips That Move Leads Down Your Funnel [Infographic]

Posted by Bob Carver on Aug 16, 2017 4:25:00 PM

You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more. If you create great personas, do your marketing correctly, and create a great offer, your prospects will share their contact information with you to get it. In the process, they become leads in your funnel. Then what?

There has been some debate about what to do once your leads have signed up. Should you send a Thank You message, or should you use a Thank You page? Inbound marketing organizations from Aweber to Hubspot agree, Thank You pages are the way to go. Why? From the Aweber article:

"At no other point will your subscribers be more engaged than in the seconds after they sign up."

Simply put, the best time to engage your prospects is right after they've signed up. Thank you pages give you the real estate to engage your leads in a variety of creative ways and begin moving them further down your sales funnel. We've documented many thank you page tips in our conversion tips strategy guide, and we've built this infographic to share 11 thank you page tips that move leads down your funnel. 

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Topics: Inbound Marketing, conversion tips, Thank You Pages

6 Tips to Make Landing Page Forms Get More Clicks [Infographic]

Posted by Bob Carver on Aug 14, 2017 6:20:31 PM

Landing pages are essential to inbound marketing and online sales. They're how you get prospects to opt-in or buy. Everything on a landing page, the images, the messaging, the colors, are designed to be compelling. To entice the prospect to give you their email or money. The only component on a landing page that causes friction is the form. For prospects, the form is work. Ask for too much, and they might leave without downloading or buying. Ask for too little, and your sales team can't follow up effectively.

As I said before, the information captured on landing page forms is essential. The Lead's decision to opt-in starts them on their buyer's journey. It's the beginning of a relationship, and you need the information captured on that form to build that relationship. 

Fortunately, there's a lot of great data out there on landing page forms, and how prospects use them. We've compiled some best practices in our conversion tips strategy guide. In the infographic below we show you some compelling stats on landing page forms, and give you 6 tips to make landing page forms get more clicks. 

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Topics: conversion tips, landing page forms

50 Conversion Optimization Tips to Ignite Lead Generation

Posted by Bob Carver on Aug 7, 2017 8:10:04 PM

Most of our clients want more traffic and more leads. One of the main reasons we get hired is to either put in place an inbound marketing structure and process or to optimize marketing processes that are already in place. Clients ask what they can do, what small tweaks they can make in content, in landing pages, in forms, to get more clients, and more conversions. In response, we've created a new strategy guide: 50 Conversion Tips to Ignite Lead Generation. In it, we provide insights that will help your content, website, and other online channels start generating high-quality leads right away. At every step, we give you tips and examples from our own experience and from industry experts to optimize content, calls-to-action, landing pages, opt-in forms, and thank you pages. This strategy guide can help you increase both the number and quality of leads you capture!

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Topics: lead generation, conversion tips

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