CarverTC Inbound Marketing Blog

Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

Posted by Bob Carver on Nov 1, 2016 4:42:25 PM

Most online marketers agree that an editorial calendar is a must for any organization that's serious about content marketing. I'm going to take that a step further and say just having a spreadsheet, or using Google Calendar, or some other tool that isn't designed specifically to be an editorial calendar puts your brand, and your marketing at a disadvantage.  My editorial calendar is the only tool that stresses me out when I don't look at it for more than a day, and the only tool that gives me that zen feeling about the content marketing pipeline for my company and our clients. When we were was using static tools a few years ago I had all of the stress and none of the zen. There are lots of options out there from CoSchedule to ContentDJ and others. We use, recommend, and love DivvyHQ. We put together this infographic to show why you need a true editorial calendar to execute great content strategy. Along the way we'll show you the insights and capabilities that make it an indispensable tool for serious content marketers.

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Topics: content process, content marketing, digital marketing tools

5 Reasons to Invest in Dedicated Social Media Analytics Tools

Posted by Bob Carver on Sep 23, 2016 8:57:00 AM

We’re huge proponents of analytics driven social media marketing. Setting goals, measuring performance, and optimizing your approach based on the analytics data is the best way to achieve success in the shortest amount of time. We setup analytics tools, and implement review and optimization processes for our clients. Since most social media networks have analytics data built in, and many common social media tools have analytics capabilities, to one degree or another, built in, our clients sometimes ask when they should invest in dedicated social media analytics tools. That’s a difficult question to answer, so we generally respond by explaining the value and benefits those tools provide. That, in turn, helps our clients decide if those tools are worth the money to their organization. In this article I’m going share five benefits of dedicated social media analytics tools, and some common reasons why organizations choose to invest in them.

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Topics: social media analytics, social media management, content marketing, digital marketing tools, fan page karma, google analytics, quintly

Using Quintly for Social Media Growth, Content, and Competitor Analysis

Posted by Bob Carver on Sep 22, 2016 9:05:07 PM

As an agency we work with a number of analytics tools, both web analytics, and social media analytics. We use Fan Page Karma for social media analytics, and Mention for tracking brand mentions. But we also need to keep tabs on competing solutions. We do this for ourselves in case something better comes along. We also do it for our clients who may need tools in different price points, or may need slightly different features. One tool we took a look at recently was Quintly. In this post we’re going to take a quick look at Quintly, tell you what it has to offer, and how it might help you improve your social media marketing.

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Topics: analytics, Analytics and Measurement, analytics tools, social media, digital marketing tools, quintly

7 More (Mostly Free) Visual Content Tools any Social Media Team Can Use

Posted by Bob Carver on Sep 22, 2016 8:43:23 PM

We're in the process of refreshing our article on 9 Mostly Free Tools Any Digital Marketing Team Can User, but we decided to create a new list. This lists focuses on visual content tools that we use daily or weekly to create images to share, add visual impact to our content or message, and make all aspects of visual content marketing easier. As I said most of these tools are free, those that aren't are very inexpensive, especially considering the value they add to your content marketing. Let’s get started!

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Topics: image content, social media management, visualstorytelling, content marketing, digital marketing tools

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