Like most marketing agencies, we do a lot of email marketing for our clients. When you do something a lot and spend time perfecting your approach, you sometimes forget how important some of the little steps are. I was reminded of this at a marketing meetup I attended recently.
During the meetup, a discussion started around lead capture using website pop-ups, and follow up through email. I was amazed to find that three things we do all the time related to this topic, were "Wow" moments for many of the marketers at the meetup. In this article, I'm going to share those 3 insanely easy hacks to improve email marketing success.