If there’s one tip, one piece of advice, I would give any job seeker, it’s to learn how to use social media to help in your job search. At this point you might be thinking, “I get it, I have a LinkedIn profile.” Having a LinkedIn profile is an essential first step, and many people don’t do that well. More importantly, having a LinkedIn profile is only the tip of the iceberg. The real power and advantage of social media for job seekers is the ability to research employers, connect with them, and establish relationships. The research you do, and the connections you make can help you identify more and better job opportunities, and give you the advantage in the interview process. In this article, I’m going to lay it all out for you.