I occasionally provide training to companies going through a transitional period (meaning reorganizing or downsizing). My training focuses on how people can use social media to find a job. I show how to use social selling techniques to present yourself on LinkedIn, and how to connect with prospective employers, peers and influencers at those prospective employers. See our related article here: How Anyone Can Use Social Media to Get a Job. Even today, I'm always surprised to find many people need basic training on how to use social media sites like LinkedIn, Twitter, and how to connected and engages on social media. In this article, I’ll give you 5 tips and 15 links to help get started on social media and learn these critical platforms and tools.
Almost two years ago now, we published an infographic populated with data from a Lunametrics article. The infographic had stats and facts about Google of interest to marketers, from users, to advertising spend, to mobile use. We decided that it was time to update those stats, and, for extra fun, thought we would add similar stats from Facebook for a comparison. So here it, Google vs. Facebook: facts and stats that every marketer should know:
The primary way to reach out to fans on Facebook is through content published on the social platform. Posts can be text, links, images, or videos. As Facebook as evolved over the years, and changed their news feed algorithm, and added new features like the timeline, and advertising, the options and features related to posts have changed. In this article I show some Facebook options that can help you promote your content so that you can get more reach and engagement out of all of your posts. This, in turn, will improve the effectiveness of your Facebook content marketing, and help keep campaign related content front and center for your audience.