We’re huge proponents of analytics driven social media marketing. Setting goals, measuring performance, and optimizing your approach based on the analytics data is the best way to achieve success in the shortest amount of time. We setup analytics tools, and implement review and optimization processes for our clients. Since most social media networks have analytics data built in, and many common social media tools have analytics capabilities, to one degree or another, built in, our clients sometimes ask when they should invest in dedicated social media analytics tools. That’s a difficult question to answer, so we generally respond by explaining the value and benefits those tools provide. That, in turn, helps our clients decide if those tools are worth the money to their organization. In this article I’m going share five benefits of dedicated social media analytics tools, and some common reasons why organizations choose to invest in them.
If you read my articles, you know that I’m a big proponent of measurement and analytics. You simply cannot do social media, content, email, or any type of online marketing right without setting clear business goals, and measuring your activities to see how well you’re achieving those goals. When talking to marketers, and clients, I seem to get asked six questions frequently. In this article, I'm going to answer those questions.