CarverTC Inbound Marketing Blog

5 Reasons to Invest in Dedicated Social Media Analytics Tools

Posted by Bob Carver on Sep 23, 2016 8:57:00 AM

We’re huge proponents of analytics driven social media marketing. Setting goals, measuring performance, and optimizing your approach based on the analytics data is the best way to achieve success in the shortest amount of time. We setup analytics tools, and implement review and optimization processes for our clients. Since most social media networks have analytics data built in, and many common social media tools have analytics capabilities, to one degree or another, built in, our clients sometimes ask when they should invest in dedicated social media analytics tools. That’s a difficult question to answer, so we generally respond by explaining the value and benefits those tools provide. That, in turn, helps our clients decide if those tools are worth the money to their organization. In this article I’m going share five benefits of dedicated social media analytics tools, and some common reasons why organizations choose to invest in them.

Read More

Topics: social media analytics, social media management, content marketing, digital marketing tools, fan page karma, google analytics, quintly

6 Social Media Analytics Questions Asked and Answered

Posted by Bob Carver on Sep 22, 2016 4:54:54 PM

If you read my articles, you know that I’m a big proponent of measurement and analytics. You simply cannot do social media, content, email, or any type of online marketing right without setting clear business goals, and measuring your activities to see how well you’re achieving those goals. When talking to students, and clients, I seem to get asked six questions frequently. In this article, I'm going to answer those questions.

Read More

Topics: analytics, analytics tools, social media management, brand monitoring, content marketing, google analytics

Subscribe to Email Updates

Download our checklist - how to run an inbound marketing campaign
Download our ebook - The Essential Guide to Creating Buyer Personas
Free EBook from CarverTC How To Monitor Social Media in 10 Minutes a Day

Posts by Topic

see all