This time of year, retailers are busy, in-store and online. But for other businesses, the end of the year and the holiday season are different. For example, we work mostly with technology companies. Businesses that offer hi-tech products, technical services, and professional services in support of technology companies. For many of our clients, as employees take time off, and customers shift to holiday activities and retail shopping, there is often a turn down in web traffic, and other digital activity and engagement.
This time of year, our clients ask how they should use their digital channels over the end of year holidays. So, with less traffic, and fewer people to engage, what should you do? In this article, I’m going to talk about some options for changing your engagement strategies around the holidays to help B2B businesses manage digital marketing over the holidays and get better results with less stress.