CarverTC Inbound Marketing Blog

Hootsuite Updates its Analytics and Offers Additional Reporting

Posted by Bob Carver on Sep 24, 2016 7:44:20 AM

Hootsuite recently rolled out a beta version of new analytics. The new analytics are integrated inside your Hootsuite interface, and you can view them or go back to the old Hootsuite reports. We’re big believers that analytics backed decision making is essential for successful marketing. I’m always researching analytics tools, and analytics capabilities built into social media management tools, and we use Hootsuite for community management. I was really excited to see this, so in this article I’m going to show you Hootsuite’s new analytics. I’ll tell you about the good things, the things I’d like to see added, the costs, and the unknowns.

Read More

Topics: analytics, hootsuite, social media analytics, social media management, smms

11 Keys (and some Dos and Don'ts) for Selecting the Right Social Media Management Tool

Posted by Bob Carver on Sep 24, 2016 7:15:52 AM

We review social media management tools regularly and our clients ask about them all the time. People want to know which tools are the best. We usually answer by saying the better question is, ‘which tools are best for you.’ There are a lot of great tools out there for managing social media. Many offer different features, or approaches to content publishing, and community management. To help people evaluate tools we’ve developed 11 keys to evaluating social media management tools. In this article I’m going to share those keys with you, and give you some dos, don’ts and tips for evaluating the tools you’re interested in.

Read More

Topics: hootsuite, social media management, social media tools, sprout social, buffer, content marketing, smms

How to Schedule Instagram Content from Hootsuite

Posted by Peter Lammers on Sep 22, 2016 8:12:15 PM

Hootsuite has supported stream monitoring for Instagram for a long time, allowing you to see your feed, and posts, and to comment, like and interact with the content on Instagram. A while ago they announced the ability to schedule content posts with Hootsuite. We currently use Hootsuite for stream monitoring and engagement of most of our social media channels. While we use Buffer for content posting and scheduling, Hootsuite is the tool of choice for many, and is an awesome social media management platform. We currently use Onlypult for scheduling and publishing much of our Instagram content, but we decided to switch to Hootsuite to give its new connectivity a test drive. In this article I’m going to look at setting up Instagram in Hootsuite, posting to Instagram from Hootsuite and the Hootlet Chrome extension, managing Instagram streams in Hootsuite, and the analytics available. In addition, I’ll talk about how Hootsuite and Onlypult compare.

Read More

Topics: hootsuite, instagram, social media management, content management, content marketing

Subscribe to Email Updates

40 Lead Generation Tips for Inbound Marketing
Download our ebook - The Essential Guide to Creating Buyer Personas
Download our checklist - how to run an inbound marketing campaign

Posts by Topic

see all