CarverTC Inbound Marketing Blog

4 Signs Inbound Marketing Can Help Your Organization Grow

Posted by Bob Carver on Jun 5, 2018 6:43:43 AM

Our digital agency does a lot of different types of marketing, but inbound marketing is our bread and butter. We like inbound so much because we feel it provides some of the best and most predictable results in digital marketing.

If you're not familiar with inbound marketing, here's a brief explanation. You create content that is published on your blog and in other places and promoted on social media. That content improves SEO and drives traffic back to your website where visitors see other content offers and contact offers. Some visitors will give you an email and phone number to access those offers. They become leads, and you can then drive the sales process and turn them into customers. We even created an infographic that explains how it works.

But we don't recommend inbound marketing for all of our clients. Why not? It's not a good fit for every business or every brand. How can you tell if inbound marketing is something your brand should consider? In this article, I'll walk you through our qualification questions designed to show 4 signs that inbound marketing can help your brand generate leads.

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Topics: Inbound Marketing, hubspot, inbound sales

7 Lead Generation Lessons Learned from Going Viral

Posted by Bob Carver on Jan 23, 2018 5:11:12 PM

Back at the start of October when I got back from the Inbound 17 conference, I wrote a blog post on the digital marketing trends I saw coming for 2018 from listening to conference speakers, and from talking to my peers at the conference. The topic was timely and well received. It went viral.

This isn't the first time a post of mine has gone viral. The first time I got reach like that was in 2012. It was a pivotal moment in our evolution as a company because, while we got a lot of likes, shares, fans, and followers, we didn't get much of anything else. No leads. No customers. It's quite a heady experience to watch something you wrote get shared over and over and to read the nice comments from your peers. It's equally grounding to get off of that ride and realize you've got almost nothing to show for it.

That time, while we had a good website, and good content, but we didn't have the pieces in place to capture leads. We didn't have an inbound marketing infrastructure in place, and we ended up with little to show for going viral. This time, it was mid-October, three weeks after my post went viral before I was able to come up for air after following up on all the leads generated. It struck me that this would make a good case study in how inbound marketing works. In this article, I'm going to show you the numbers, and explain 7 lead generation lessons learned from going viral.

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Topics: Inbound Marketing, lead generation, hubspot, inbound sales

9 Digital Marketing Trends Coming In 2018

Posted by Bob Carver on Oct 4, 2017 9:12:54 AM

I spent last week at Hubspot’s INBOUND17 conference. It was an amazing conference, with good sessions, compelling speakers, and great people to connect with. We’re a Hubspot partner so naturally, we’re jazzed about the new features announced for HubSpot's suite of tools

The best part of this, and every conference are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins. Those discussions covered a wide range of topics, but one the most common general topic were the trends fueling product changes. In this article, I’ll relate the biggest trends spotted at INBOUND17.

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Topics: community management content marketing policy soci, hubspot, inbound17, trends

First Look: New Features and Changes Coming to HubSpot

Posted by Bob Carver on Sep 27, 2017 4:53:29 PM

CarverTC is a HubSpot partner agency. We chose HubSpot as our social media and online engagement platform for a number of reasons. One of them was their commitment to innovation and continuing improvements. As we close our first year of being a HubSpot partner, we're attending the INBOUND17 conference with over 10,000 other marketing professionals in Boston.

The conference has provided wonderful insights, engaging speakers, and great connections. It also provided a look at how HubSpot as a platform for digital growth will evolve through 2018. In this article, I'll give you a first look at the new features and changes coming to HubSpot. These features and changes are both innovative responses to digital marketing trends and continued refinements to the features of the HubSpot product.

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Topics: hubspot, inbound17

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