Hootsuite has supported stream monitoring for Instagram for a long time, allowing you to see your feed, and posts, and to comment, like and interact with the content on Instagram. A while ago they announced the ability to schedule content posts with Hootsuite. We currently use Hootsuite for stream monitoring and engagement of most of our social media channels. While we use Buffer for content posting and scheduling, Hootsuite is the tool of choice for many, and is an awesome social media management platform. We currently use Onlypult for scheduling and publishing much of our Instagram content, but we decided to switch to Hootsuite to give its new connectivity a test drive. In this article I’m going to look at setting up Instagram in Hootsuite, posting to Instagram from Hootsuite and the Hootlet Chrome extension, managing Instagram streams in Hootsuite, and the analytics available. In addition, I’ll talk about how Hootsuite and Onlypult compare.
One of the core services we do for our clients is create graphical and image content. This content ranges from infographics, to presentations, to images that help tell the client’s story in all types of social, marketing, and training content. Since we have a lot of great content samples, and marketing strategies we’ve turned up our presence on Instagram and Pinterest to showcase them. One of the things we realized we needed was a tool to help us manage our Instagram presence the way we wanted. We’ve selected OnlyPult (formerly InstaPult) because it’s a simple and effective Instagram scheduling tool. In this article I’ll explain what we were looking for, and then I’ll review Onlypult, describe its features, and how we use OnlyPult to manage our Instagram account. Along the way, I’ll share OnlyPult’s strengths, and where it can use improvement.