Brands use social media in a numberof different ways. Most people think of social primarily as a marketing tool, but many brands use social is primarily for recruiting. This is for good reason, social media provides lots of ways to help brands find and connect with great talent. Job seekers can also use social media to set themselves apart and attract better organizations, and better offers (see our article on How Social Media can help Anyone Get a Job). We've rolled up a few statistics about how social media is used, and some compelling disconnects in how it's used by recruiters, brands, and job seekers in an infographic. Their are opportunities out there for job seekers, brands, and recruiters. But recruiters, whether working for brands, or recruiting agencies, need to be trained in order to know where to look for the right talent, and how to use social networks and tools to the best effect.
We've been posting a lot recently about how social media is an essential tool for people that are looking for a job. See our blog post here. There are lots of stats and figures in that blog post, and we thought it would look they would make a great infographic!
If there’s one tip, one piece of advice, I would give any job seeker, it’s to learn how to use social media to help in your job search. At this point you might be thinking, “I get it, I have a LinkedIn profile.” Having a LinkedIn profile is an essential first step, and many people don’t do that well. More importantly, having a LinkedIn profile is only the tip of the iceberg. The real power and advantage of social media for job seekers is the ability to research employers, connect with them, and establish relationships. The research you do, and the connections you make can help you identify more and better job opportunities, and give you the advantage in the interview process. In this article, I’m going to lay it all out for you.