Brands use social media in a numberof different ways. Most people think of social primarily as a marketing tool, but many brands use social is primarily for recruiting. This is for good reason, social media provides lots of ways to help brands find and connect with great talent.
Job seekers can also use social media to set themselves apart and attract better organizations, and better offers (see our article on How Social Media can help Anyone Get a Job).
We've rolled up a few statistics about how social media is used, and some compelling disconnects in how it's used by recruiters, brands, and job seekers in an infographic. Their are opportunities out there for job seekers, brands, and recruiters. But recruiters, whether working for brands, or recruiting agencies, need to be trained in order to know where to look for the right talent, and how to use social networks and tools to the best effect.