I've been writing a lot lately about conversion optimization tips, and how to improve the experience that compels prospects to share their contact information. But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up.
You have to be careful, however, as you don't want your desire for more information to get in the way of conversions. So how do you get better information about your leads? There's both art and science to it. In this article. I'll share 4 strategies to improve lead quality at the time of conversion.