CarverTC Inbound Marketing Blog

9 Steps to Jumpstart Your Lead Generation in 2018

Posted by Bob Carver on Dec 1, 2017 7:53:58 AM

I'm a believer in inbound marketing because when executed properly it will generate leads, acquire customers, and turn up customer engagement. Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.

But, it's that whole getting started part that so many companies have a problem with. They don't know where to start, how to start, and get stuck in any number of spots. They worry if they're targeting the right audience, promoting on the right social networks, or doing SEO correctly. All valid concerns that can lead to inaction.

If you're looking to start doing inbound marketing or to jumpstart your lead generation, there are nine key steps you should follow. It's the same process we following when we start working with new clients, or when we launch a new campaign. We call it an Inbound Growth Plan. In this article I'll lay out all of the steps, tell you what you can learn, and how to use those insights to jumpstart your lead generation.

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Topics: keyword audit, content marketing, seo, Inbound Marketing, lead generation

4 Strategies to Improve Lead Quality at the Time of Conversion

Posted by Bob Carver on Aug 22, 2017 11:53:44 AM

I've been writing a lot lately about conversion optimization tips, and how to improve the experience that compels prospects to share their contact information. But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up. 

You have to be careful, however, as you don't want your desire for more information to get in the way of conversions. So how do you get better information about your leads? There's both art and science to it. In this article. I'll share 4 strategies to improve lead quality at the time of conversion.

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Topics: lead generation, conversion tips

50 Conversion Optimization Tips to Ignite Lead Generation

Posted by Bob Carver on Aug 7, 2017 8:10:04 PM

Most of our clients want more traffic and more leads. One of the main reasons we get hired is to either put in place an inbound marketing structure and process or to optimize marketing processes that are already in place. Clients ask what they can do, what small tweaks they can make in content, in landing pages, in forms, to get more clients, and more conversions. In response, we've created a new strategy guide: 50 Conversion Tips to Ignite Lead Generation. In it, we provide insights that will help your content, website, and other online channels start generating high-quality leads right away. At every step, we give you tips and examples from our own experience and from industry experts to optimize content, calls-to-action, landing pages, opt-in forms, and thank you pages. This strategy guide can help you increase both the number and quality of leads you capture!

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Topics: lead generation, conversion tips

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