CarverTC Inbound Marketing Blog

7 Lead Generation Lessons Learned from Going Viral

Posted by Bob Carver on Jan 23, 2018 5:11:12 PM

Back at the start of October when I got back from the Inbound 17 conference, I wrote a blog post on the digital marketing trends I saw coming for 2018 from listening to conference speakers, and from talking to my peers at the conference. The topic was timely and well received. It went viral.

This isn't the first time a post of mine has gone viral. The first time I got reach like that was in 2012. It was a pivotal moment in our evolution as a company because, while we got a lot of likes, shares, fans, and followers, we didn't get much of anything else. No leads. No customers. It's quite a heady experience to watch something you wrote get shared over and over and to read the nice comments from your peers. It's equally grounding to get off of that ride and realize you've got almost nothing to show for it.

That time, while we had a good website, and good content, but we didn't have the pieces in place to capture leads. We didn't have an inbound marketing infrastructure in place, and we ended up with little to show for going viral. This time, it was mid-October, three weeks after my post went viral before I was able to come up for air after following up on all the leads generated. It struck me that this would make a good case study in how inbound marketing works. In this article, I'm going to show you the numbers, and explain 7 lead generation lessons learned from going viral.

Read More

Topics: Inbound Marketing, lead generation, hubspot, inbound sales

9 Steps to Jumpstart Your Lead Generation in 2018

Posted by Bob Carver on Dec 1, 2017 7:53:58 AM

I'm a believer in inbound marketing because when executed properly it will generate leads, acquire customers, and turn up customer engagement. Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.

But, it's that whole getting started part that so many companies have a problem with. They don't know where to start, how to start, and get stuck in any number of spots. They worry if they're targeting the right audience, promoting on the right social networks, or doing SEO correctly. All valid concerns that can lead to inaction.

If you're looking to start doing inbound marketing or to jumpstart your lead generation, there are nine key steps you should follow. It's the same process we following when we start working with new clients, or when we launch a new campaign. We call it an Inbound Growth Plan. In this article I'll lay out all of the steps, tell you what you can learn, and how to use those insights to jumpstart your lead generation.

Read More

Topics: keyword audit, content marketing, seo, Inbound Marketing, lead generation

4 Strategies to Improve Lead Quality at the Time of Conversion

Posted by Bob Carver on Aug 22, 2017 11:53:44 AM

I've been writing a lot lately about conversion optimization tips, and how to improve the experience that compels prospects to share their contact information. But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up. 

You have to be careful, however, as you don't want your desire for more information to get in the way of conversions. So how do you get better information about your leads? There's both art and science to it. In this article. I'll share 4 strategies to improve lead quality at the time of conversion.

Read More

Topics: lead generation, conversion tips

50 Conversion Optimization Tips to Ignite Lead Generation

Posted by Bob Carver on Aug 7, 2017 8:10:04 PM

Most of our clients want more traffic and more leads. One of the main reasons we get hired is to either put in place an inbound marketing structure and process or to optimize marketing processes that are already in place. Clients ask what they can do, what small tweaks they can make in content, in landing pages, in forms, to get more clients, and more conversions. In response, we've created a new strategy guide: 50 Conversion Tips to Ignite Lead Generation. In it, we provide insights that will help your content, website, and other online channels start generating high-quality leads right away. At every step, we give you tips and examples from our own experience and from industry experts to optimize content, calls-to-action, landing pages, opt-in forms, and thank you pages. This strategy guide can help you increase both the number and quality of leads you capture!

Read More

Topics: lead generation, conversion tips

Subscribe to Email Updates

New call-to-action

Recent Posts

Get the Ultimate Reach Checklist

Popular Posts

New Call-to-action

Posts by Topic

see all
Sign up for an Inbound Marketing and Sales Workshop!
New call-to-action
New call-to-action