CarverTC Inbound Marketing Blog

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't)

Posted by Bob Carver on Sep 13, 2017 6:52:43 AM

We all want our content to reach more people. We all want our content to live on, and keep bringing visitors to our site long after we've published it. Most brands do the basics, they publish a blog, and cross-promote articles on social media. Some brands take it further, by publishing on social platforms like LinkedIn Pulse or connecting their blog to Facebook Instant Articles. Companies who are serious about driving leads and winning customers online have adopted an inbound marketing strategy that drives traffic, captures leads, and moves those leads down their funnel using lead magnets and calls-to-action on their website, and blog.

We've found, however, that most companies aren't using some of the best content promotion techniques available to them, even though they're free! We think they're so valuable, that we add these sites, tools, and strategies to the content strategy we create for all of our clients. In this article, we'll share these seven easy and free ways to get more traffic.

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Topics: lead magnets, conversion tips

5 Tips to Make Lead Magnets Perform Better [Infographic]

Posted by Bob Carver on Jun 22, 2017 8:31:49 AM

Lead Magnets are content offers that entice your visitors to share their contact info to download them. We recently wrote an article how to create lead magnets that win clicks and influence customers. In that article, we covered how to make lead magnets that valuable to your target audience. But we got many good questions about the supporting structure that lead magnets require, and they require a lot of supporting structure. They need calls to action that compel visitors to click your offer. They need landing pages that have nice images, but are clean, crisp, and get to the point. They need forms that capture the right information without being pushy, and they need thank you pages that entice downloaders to continue to engage. With these things in mind, we thought we'd share five tips to make lead magnets perform better. Enjoy!

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Topics: lead magnets

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