CarverTC Inbound Marketing Blog

The Impact of LinkedIn Group Sharing API Changes - A Lot Less Traffic

Posted by Bob Carver on Sep 19, 2017 8:43:52 AM

If you use social media marketing software like Buffer, HootSuite, Sprout Social, Hubspot or many others, you likely started seeing notifications in mid-June that you would no longer be able to use those tools to post content to LinkedIn's Groups after June 30th. On that day, LinkedIn sunsetted it's Group API, and, along with it the ability to post or retrieve content from its groups through external tools. The result of the change is simple, if you want to share to or read content from a LinkedIn Group, you have to log into LinkedIn and share the content through the LinkedIn interface. 

There was a lot of debate about the reasons behind the move, and lots of reactions by marketers. With LinkedIn considered to be the largest B2B social network, this change was especially concerning to B2B marketers. We specialize in doing inbound marketing for hi-tech companies, so our team was squarely in that group of concerned marketers.

The impact of this change is many-faceted. We've been tracking and collecting data about as many of those facets as we can. In this article we'll look at three of those facets; the change in our process and the time it takes to share content on LinkedIn, the impact we've seen in groups, and the impact on the traffic we get from the social network.

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Topics: LinkedIn

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