CarverTC Inbound Marketing Blog

The Impact of LinkedIn Group Sharing API Changes - A Lot Less Traffic

Posted by Bob Carver on Sep 19, 2017 8:43:52 AM

If you use social media marketing software like Buffer, HootSuite, Sprout Social, Hubspot or many others, you likely started seeing notifications in mid-June that you would no longer be able to use those tools to post content to LinkedIn's Groups after June 30th. On that day, LinkedIn sunsetted it's Group API, and, along with it the ability to post or retrieve content from its groups through external tools. The result of the change is simple, if you want to share to or read content from a LinkedIn Group, you have to log into LinkedIn and share the content through the LinkedIn interface. 

There was a lot of debate about the reasons behind the move, and lots of reactions by marketers. With LinkedIn considered to be the largest B2B social network, this change was especially concerning to B2B marketers. We specialize in doing inbound marketing for hi-tech companies, so our team was squarely in that group of concerned marketers.

The impact of this change is many-faceted. We've been tracking and collecting data about as many of those facets as we can. In this article we'll look at three of those facets; the change in our process and the time it takes to share content on LinkedIn, the impact we've seen in groups, and the impact on the traffic we get from the social network.

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Topics: LinkedIn

7 Secrets to Creating Great LinkedIn Showcase Pages

Posted by Bob Carver on Jun 7, 2017 7:45:30 AM

This article was updated June 2nd, 2017 to reflect changes in features and LinkedIn's User Interface. 

LinkedIn designed showcase pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. Showcase pages are much more functional than that. They can be used to target any customer or client segment. But there are some rules and some limitations. For example, you can only create showcase page names that aren’t taken. Many people have written about showcase pages. In this article, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. 

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Topics: LinkedIn, showcase pages, content marketing

5 Tips and 15 Links to Help Beginners Get Started on Social Media

Posted by Bob Carver on Sep 25, 2016 7:33:45 AM

I occasionally provide training to companies going through a transitional period (meaning reorganizing or downsizing). My training focuses on how people can use social media to find a job. I show how to use social selling techniques to present yourself on LinkedIn, and how to connect with prospective employers, peers and influencers at those prospective employers. See our related article here: How Anyone Can Use Social Media to Get a Job. Even today, I'm always surprised to find many people need basic training on how to use social media sites like LinkedIn, Twitter, and how to connected and engages on social media. In this article, I’ll give you 5 tips and 15 links to help get started on social media and learn these critical platforms and tools. 

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Topics: beginners, jobs and employment, LinkedIn, social media, social media training, Twitter, Facebook

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