CarverTC Inbound Marketing Blog

7 Secrets to Creating Great LinkedIn Showcase Pages

Posted by Bob Carver on Jun 7, 2017 7:45:30 AM

This article was updated June 2nd, 2017 to reflect changes in features and LinkedIn's User Interface. 

LinkedIn designed showcase pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. Showcase pages are much more functional than that. They can be used to target any customer or client segment. But there are some rules and some limitations. For example, you can only create showcase page names that aren’t taken. Many people have written about showcase pages. In this article, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. 

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Topics: LinkedIn, showcase pages, content marketing

5 Tips and 15 Links to Help Beginners Get Started on Social Media

Posted by Bob Carver on Sep 25, 2016 7:33:45 AM

I occasionally provide training to companies going through a transitional period (meaning reorganizing or downsizing). My training focuses on how people can use social media to find a job. I show how to use social selling techniques to present yourself on LinkedIn, and how to connect with prospective employers, peers and influencers at those prospective employers. See our related article here: How Anyone Can Use Social Media to Get a Job. Even today, I'm always surprised to find many people need basic training on how to use social media sites like LinkedIn, Twitter, and how to connected and engages on social media. In this article, I’ll give you 5 tips and 15 links to help get started on social media and learn these critical platforms and tools. 

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Topics: beginners, jobs and employment, LinkedIn, social media, social media training, Twitter, Facebook

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