Creating original content is always a challenge because doing content right takes time. On top of that, brands should maintain a publication schedule, both to ensure that they have fresh content coming out regularly, and to synchronize content with events, offers, and campaigns. That takes planning. With the competing priorities digital marketing teams face, creating great content, and keeping up with the content publication schedule doesn’t always happen. Good content plans account for those missed deadlines. In this article I’ll look at three mistakes brands make related to content planning and publication, and tell you ways to help fix those problems.