Late last year at HubSpot's INBOUND17 conference, one CEO of a large digital agency said, "Marketing has gotten so complex, I don't know if I'd start a marketing company today." I think that anyone seriously engaged in marketing feels the same way about once a month.
Advances in marketing technology, MarTech for short, contribute to the issue. Marketers are constantly optimizing their approach to gain as much advantage as possible. Better differentiation. More reach. Better prospect targeting. Then the technology articles pop into the feed. Changes to SEO. Local SEO. Messenger marketing. Chatbots. Artificial Intelligence. AR, VR, MR (now collectively referred to as XR). Many haven't even implemented old advances in marketing technology like contextual marketing or simple marketing automation!
We're seeing more requests from our clients for education. They want to know if they're missing something that can help them get better results, or save them money. We also see the need to do more education. Clients have features or tools that aren't configured correctly or even enabled. This issue is so pervasive we've started delivering free seminars on it. In this article, we're going to dig into these issues and tell you one way to help yourself stay abreast of marketing technology.