A good deal of our content is inspired by consulting experience with our clients, and the challenges they face growing their brands and getting their message out. I’m sorry to say that, while many of our clients have experienced the issues I’m listing in this article, these examples come from our own experience. We’re a social media consultancy, and we’ve made all of these mistakes. The good outcome from that is that, having made the mistakes, we’ve learned how to address them so we (usually) don’t make them again. In this article I’m going to share three common mistakes social media managers and teams make, and small changes you can make to your process that will help fix them.