CarverTC Inbound Marketing Blog

Accelerate Your Growth with Lessons from One Company's Evolution

Posted by Bob Carver on Oct 25, 2017 10:11:53 AM

Great content requires great storytelling. One thing many brands forget is that their own journey is likely one of the best stories that they can tell. More than being a great story, it's often an essential story to tell.

Most brands have to work very hard to build credibility and trust with their audience. Your audience, your prospects, your customers don't care about you, or what you're selling. They care about their problems. The only care about what you're selling if it solves their problems. They're not going to give your solutions a second look if they don't think you understand their problems.

If you're selling to the right audience, then telling them how you got to where you are today will show them why you understand their space. It will give you credibility. It won't sell anything to your prospects and customers, but, if it's done right, will make them listen when you tell them how your products and services can help solve their problems. 

To demonstrate this, we're going to talk about ourselves. In this article, we'll tell you how we evolved, and the lessons we learned along the way that we apply to our clients every day. You'll see how you can apply those same lessons to your brand to accelerate your growth.

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Topics: Inbound Marketing, Our Story

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