CarverTC Inbound Marketing Blog

To Keep Content Development In-house or Outsource - A Blended Approach Might be Best

Posted by Bob Carver on Sep 25, 2016 7:17:20 AM

We spend most of our time helping organizations formulate and execute content strategies, and creating great content. It’s our bread and butter. I’ve read a lot recently, from a number sources, about how organizations should bring content production in-house. The reasons for these opinions fall into one of several common content creation issues, from external authors lacking industry expertise, to agencies ripping off their customers by doing ad buys and not passing along rebates. And, no surprise, there are a lot of issues that can come from hiring external resources to create your content. But making the blanket statement that any organization should bring content production in-house ignores a number of problems can come with that approach as well. Problems that can harm marketing efforts for products and services, or make content marketing completely ineffective. In this article I’m going break down both sides of the issue, then I’ll tell you strategies that can overcome the hurdles on both sides. Let’s get started.

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Topics: content marketing, content strategy, outsourced marketing

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