If you don't have a social media policy, you need to create on. If you already have one, kudos, and you mostly likely need to update it. Social media policies protect both the organization, and its employees by defining what behavior is acceptable online. So why do you need to update the one you already have? Three reasons. First, because social media is used for business which means the Federal Trade Commission (FTC) has passed laws that impact what brand employees are allowed to do with respect to other brands online. Second, because brands have tried to control employee use of social media which has, in some instances, led to employees being disciplined. This, in turn, has made the National Labor Relations Board (NLRB) scrutinize what is fair and proper conduct by employers with regard to social media. Third, because the social media landscape changes rapidly. As new technologies, and usage scenarios emerge, regulatory agencies change laws, and brands need to revise their policies to make sure they are effective, and legal.