The primary way to reach out to fans on Facebook is through content published on the social platform. Posts can be text, links, images, or videos. As Facebook as evolved over the years, and changed their news feed algorithm, and added new features like the timeline, and advertising, the options and features related to posts have changed. In this article I show some Facebook options that can help you promote your content so that you can get more reach and engagement out of all of your posts. This, in turn, will improve the effectiveness of your Facebook content marketing, and help keep campaign related content front and center for your audience.