Pillar pages are a great way to boost SEO for the services you offer. There are three general phases in a pillar page campaign; planning, content creation, and promotion. You need to do the planning, and your content needs to be great, but promotion is perhaps the most important part of a pillar page campaign.
While just having a pillar page with links pointing to it from your separate content pieces will boost your SEO, you can get much more traffic, and generate more leads, if promote the pillar page and the pillar content correctly.
To get the most traction and best results from your pillar page you need to use a promotion strategy that keeps your topic top of mind with your audience. You should also monitor performance so that you can optimize your pillar content and promotion schedule. In this article, I'll break it all down for you and tell you how to publish, promote, and monitor pillar page content to maximize SEO and reach.