CarverTC Inbound Marketing Blog

Beyond Boosting SEO: 6 Benefits of Implementing Pillar Pages

Posted by Bob Carver on Apr 21, 2018 7:29:41 AM

With HubSpot sun-setting it's keyword tool we've been helping clients that use HubSpot, and those that don't, move to pillar pages to boost SEO rank for the core services they offer and problems they solve.

SEO is certainly the biggest reason people are interested in pillar pages, and it's the main reason brands seek to implement pillar pages. It's such a big shift, we've  created a pillar page on how to do it. But as we've helped more clients do this, we've seen many other benefits of planning and executing this strategy.

In this article, I'll explain the benefits of implementing a pillar page content strategy regarding SEO and other benefits to your content marketing efforts.

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Topics: content marketing, seo, Pillar Pages

HubSpot has Changed its Approach to SEO, So Should You

Posted by Bob Carver on Apr 18, 2018 1:17:06 PM
The idea of pillar content has been around for a while, but it started gaining more conversation in May of 2017 when HubSpot started releasing content about Topic Clusters and pillar pages. HubSpot was rocking the SEO world based on their research of how to improve SEO rank for specific topics.
The assertion they made was a seismic shift away from keywords to a new model of grouping related topics (topic clusters) and linking to all of the topics from a single page (pillar pages) to help brands improve SEO rank for the products and services they offer.
Now the evidence is in; Jay Baer recently published an article confirming that,
“For the first time in 3 years, search is responsible for more website traffic than social.”
SEO is now more important than ever, and pillar pages are the way to rank!

The benefits of this strategy aren’t limited to HubSpot users. All brands should be using pillar pages to boost SEO. We believe it's so critical SEO success that we built a pillar page on how to create pillar pages!

In this article I'll describe what pillar pages are, and tell you why your organization should be using them to rank in organic search for the core services you offer.
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Topics: content marketing, seo, Pillar Pages

9 Steps to Jumpstart Your Lead Generation in 2018

Posted by Bob Carver on Dec 1, 2017 7:53:58 AM

I'm a believer in inbound marketing because when executed properly it will generate leads, acquire customers, and turn up customer engagement. Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.

But, it's that whole getting started part that so many companies have a problem with. They don't know where to start, how to start, and get stuck in any number of spots. They worry if they're targeting the right audience, promoting on the right social networks, or doing SEO correctly. All valid concerns that can lead to inaction.

If you're looking to start doing inbound marketing or to jumpstart your lead generation, there are nine key steps you should follow. It's the same process we following when we start working with new clients, or when we launch a new campaign. We call it an Inbound Growth Plan. In this article I'll lay out all of the steps, tell you what you can learn, and how to use those insights to jumpstart your lead generation.

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Topics: keyword audit, content marketing, seo, Inbound Marketing, lead generation

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