This article was updated June 2nd, 2017 to reflect changes in features and LinkedIn's User Interface.
LinkedIn designed showcase pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. Showcase pages are much more functional than that. They can be used to target any customer or client segment. But there are some rules and some limitations. For example, you can only create showcase page names that aren’t taken. Many people have written about showcase pages. In this article, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions.