CarverTC Inbound Marketing Blog

Hootsuite Updates its Analytics and Offers Additional Reporting

Posted by Bob Carver on Sep 24, 2016 7:44:20 AM

Hootsuite recently rolled out a beta version of new analytics. The new analytics are integrated inside your Hootsuite interface, and you can view them or go back to the old Hootsuite reports. We’re big believers that analytics backed decision making is essential for successful marketing. I’m always researching analytics tools, and analytics capabilities built into social media management tools, and we use Hootsuite for community management. I was really excited to see this, so in this article I’m going to show you Hootsuite’s new analytics. I’ll tell you about the good things, the things I’d like to see added, the costs, and the unknowns.

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Topics: analytics, hootsuite, social media analytics, social media management, smms

11 Keys (and some Dos and Don'ts) for Selecting the Right Social Media Management Tool

Posted by Bob Carver on Sep 24, 2016 7:15:52 AM

We review social media management tools regularly and our clients ask about them all the time. People want to know which tools are the best. We usually answer by saying the better question is, ‘which tools are best for you.’ There are a lot of great tools out there for managing social media. Many offer different features, or approaches to content publishing, and community management. To help people evaluate tools we’ve developed 11 keys to evaluating social media management tools. In this article I’m going to share those keys with you, and give you some dos, don’ts and tips for evaluating the tools you’re interested in.

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Topics: hootsuite, social media management, social media tools, sprout social, buffer, content marketing, smms

Using Onlypult to Schedule and Manage Instagram Content from the Desktop

Posted by Bob Carver on Sep 22, 2016 8:14:48 AM

One of the core services we do for our clients is create graphical and image content. This content ranges from infographics, to presentations, to images that help tell the client’s story in all types of social, marketing, and training content. Since we have a lot of great content samples, and marketing strategies we’ve turned up our presence on Instagram and Pinterest to showcase them. One of the things we realized we needed was a tool to help us manage our Instagram presence the way we wanted. We’ve selected OnlyPult (formerly InstaPult) because it’s a simple and effective Instagram scheduling tool. In this article I’ll explain what we were looking for, and then I’ll review Onlypult, describe its features, and how we use OnlyPult to manage our Instagram account. Along the way, I’ll share OnlyPult’s strengths, and where it can use improvement.

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Topics: instagram, onlypult, social media management, content distribution, content management, content marketing, smms

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