Hootsuite recently rolled out a beta version of new analytics. The new analytics are integrated inside your Hootsuite interface, and you can view them or go back to the old Hootsuite reports. We’re big believers that analytics backed decision making is essential for successful marketing. I’m always researching analytics tools, and analytics capabilities built into social media management tools, and we use Hootsuite for community management. I was really excited to see this, so in this article I’m going to show you Hootsuite’s new analytics. I’ll tell you about the good things, the things I’d like to see added, the costs, and the unknowns.
I’ve written about how dedicated social media analytics tools can benefit brands and digital marketers. There’s another type of tool that every brand should be using, a brand monitoring tool. When someone on the Internet writes something about a brand, a product, a service, or a person, it's called a mention. Mentions can be in status update, a question, or an article. Good social listening is essential to maintaining a healthy and responsive online presence. Brand monitoring tools are an essential part of that because they monitor the Internet for mentions of keywords that you define. Those keywords might be your name, your company’s name, or product names, or other keywords related to your industry. Discovering those mentions can show you what people are saying about your brand, its products and services, which, in turn, can help you respond. But brand monitoring software is not all about being reactive. Brand monitoring software can help you be proactive in many ways. In this article I’m going to tell you seven ways you can use brand monitoring to improve your online presence, community interaction, and digital marketing.
We’re huge proponents of analytics driven social media marketing. Setting goals, measuring performance, and optimizing your approach based on the analytics data is the best way to achieve success in the shortest amount of time. We setup analytics tools, and implement review and optimization processes for our clients. Since most social media networks have analytics data built in, and many common social media tools have analytics capabilities, to one degree or another, built in, our clients sometimes ask when they should invest in dedicated social media analytics tools. That’s a difficult question to answer, so we generally respond by explaining the value and benefits those tools provide. That, in turn, helps our clients decide if those tools are worth the money to their organization. In this article I’m going share five benefits of dedicated social media analytics tools, and some common reasons why organizations choose to invest in them.