We review social media management tools regularly and our clients ask about them all the time. People want to know which tools are the best. We usually answer by saying the better question is, ‘which tools are best for you.’ There are a lot of great tools out there for managing social media. Many offer different features, or approaches to content publishing, and community management. To help people evaluate tools we’ve developed 11 keys to evaluating social media management tools. In this article I’m going to share those keys with you, and give you some dos, don’ts and tips for evaluating the tools you’re interested in.
We recently published a post describing 7 (mostly free) visual content tools that any social media team can use. This is such a great list we thought we'd make it more visual, and more shareable so we made it into an infographic! Enjoy!
You are likely to experience many growing pains in the course of your digital marketing life. One of the growing pains you’ll hit sooner or later is around tools. You may have many tools you use, some for management and automation, and others for content creation. Today I want to talk about rich media tools. When I say rich media, I mean image, infographic, and video tools. We see clients who are starting a new phase of their content evolution by moving into rich media creation, and others who have been doing it for a while, but are no longer satisfied with what they’re producing. In this article, I’ll share some signs that indicate you’re outgrowing your rich media content tools, and give you some options for how to deal with it.
I had an interesting conversation with a social media community manager recently. She's in a challenging situation. She works for a property management company, and each property has a social media presence and a local community manager. The company also uses it's social media sites to pass information to its tenants, and to have conversations with them. It's an interesting mix of local social media conversation management and information dissemination. Information flows from the business down, from the property management company to it's tenants while conversations bubble up from tenant questions. Managing this, and coordinating it with local community managers presents a big challenge for the corporate social media manager. The main issues are getting the right information out, and making sure appropriate responses happen, in a timely and responsible way so that communities are properly managed, and corporate guidelines are followed. In this article, I show you four tools you can use to help community managers, and they key to success in community management.