We review social media management tools regularly and our clients ask about them all the time. People want to know which tools are the best. We usually answer by saying the better question is, ‘which tools are best for you.’ There are a lot of great tools out there for managing social media. Many offer different features, or approaches to content publishing, and community management. To help people evaluate tools we’ve developed 11 keys to evaluating social media management tools. In this article I’m going to share those keys with you, and give you some dos, don’ts and tips for evaluating the tools you’re interested in.
Sprout Social is one of the premiere social media management tools on the market today. They offer a standard and a premium version. In this article I’ll look briefly at Sprout’s fundamentals, and some more recent features like viewing and filtering of scheduled messages. I’ll spend most of the article reviewing the features of Sprout’s Premium edition including, keyword trend and engagement reporting, Viralpost optimization, helpdesk integration, and Google Analytics integration. During this trial I used sprout as my primary publishing tool, and for an unexpected amount of research, analysis and discovery.