CarverTC Inbound Marketing Blog

4 Website Design Choices that Help Inbound Marketing

Posted by Bob Carver on Feb 21, 2017 1:51:30 PM

We just finished updating our website. It was a minor update not a major redesign. In this six month tune up, we tweaked messaging, optimized for SEO, took down stale pages, and added several new ones to better explain our services. We recommend our clients do these types of tune ups regularly as well. In many cases, we facilitate this work for them. When we do, and even when did our own website update, we have many discussions around website design. Should the site have more pages or fewer? Should it be an interactive experience for anyone who visits? How much menu navigation should there be versus on page navigation? While these may sound like difficult design decisions, we don't think they are. Not if you recognize that your website is really just a tool to help you achieve your marketing and sales goals. Your website should help people find you, explain how you can help them, and help turn those visitors into leads or even customers. In this article we'll look at 4 website design choices that help inbound marketing.

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Topics: Inbound Marketing, website design

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